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Prepare Yourself for the Holiday Real Estate Season

The period between November and January is considered by many as the wrong time to sell a home. In fact, the thought of making a sale in the cold winter months can affect the good cheer of the festive period. But hey, here's something you probably didn't know.

Placing your home on the market for sale in the holiday period has its advantages. For one, not many people put their homes for sale in the holiday season, meaning there's less competition for the seller. For this reason, buyers are usually more serious, and you're likely to make an efficient sale as a result.

Preparation Tips

The first thing you need to do as a homeowner is steeling your mind for a sale. If you want to buy a home, the same thing applies, Don't let any moods deter you. Once your mind is made up, this is what you have to do to prepare yourself for the holiday real estate season.

Take advantage of reduced competition

It is a fact that real estate inventory is much reduced in the winter, holiday months. Simply put, fewer people are buying and selling homes in this period.

In light of this, there are fewer inspectors, realtors, and mortgage lenders whose services are available in this period. 

This seeming disadvantage can be a boon to you. All you have to do is place yourself in a position to take advantage. There is a huge possibility that you will be able to negotiate a very good price, either as a buyer or seller of real estate.

Capitalize on the motivation of the seller

The biggest form of leverage in buying real estate at the height of end-of-year festivities is seller motivation.

A seller placing their home for sale during the holidays most likely has a compelling motive for doing so. Such motives may include sudden job relocation and unexpected events requiring serious funds. 

Again, the motivation to sell is even higher if the real estate property has been market-listed for a long time. As a buyer, you should be prepared to take advantage of such scenarios when they come. You are sure to get good deals from them.

Take advantage of low-interest rates

It is not certain that you will purchase real estate in the holiday months with considerably lower interests. This is because interest rates are notorious for continuous fluctuations at any time of year.

Nevertheless, based on history, you can still get lower interest rates at this time of year. The primary reason for this is the low demand involved.

Get an experienced and reliable agent

Even if you take all of the precautions described above and do not consider getting a really good real estate agent who knows their onions, you will be at a disadvantage. A bad agent will fail to recognize good opportunities when they come in the holiday period and may mislead you into making a bad deal or none at all. 

That's where we come in. At Brokaw Group, we have all the technical know-how to sell or deliver your dream home this holiday period. Contact us today!

Keys To The New Place

Why Choose Us

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Looking for a real estate property? If yes, then you're at the right place. The team at Brokaw Group has been handling all the real estate needs for 15 years.

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When you need affordable and quality home evaluation services, turn to Brokaw Group. Contact us and let us evaluate the home you wish to buy.



We have a staging and preparation guide plus a large network of professionals to ensure we can maximize your value.  Visit our locally owned business!


211 E. South St.,

Davison, MI 48423




MON - FRI: 9AM - 5PM


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